Check out Nicole Kidman, the Nintendo DS’ newest spokesperson (click on the pic for a full-size version):

Read on to see the TV ad.

Looks like Nintendo’s quirky take on gaming also applies to their marketing. Here’s what the console maker has to say about the former Mrs. Cruise’s new role:

Ms Kidman was chosen by Nintendo because of her universal appeal to mainstream audiences of all ages and backgrounds, as well as
her reputation for being intelligent, entertaining and genuine. Her personality and ability to combine the world of film with a family centric home lifestyle was felt to be a strong fit with the Nintendo DS.

Which is basically PR speak for “we think she fits the gadget perfectly!”

The print and TV campaign will only run in Europe unfortunately. Good thing we’ve got the video here for you. Thanks to Just Jared for the heads-up.